Diffusion of Innovations.

After viewing this video, I had various take backs from it. Overall, I realized that there will always be new innovations in life. Ranging from a new method, idea, product, technology, or social media platform, we are affected by it daily. Roger’s Diffusion of Theories helps in understanding the timeline of an idea and explains each stage of adopting the idea. Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations. 

I wanted to focus on the development of social media.  In my lifetime, social media has had the most influence on this generation, but especially me. Applications such as Instagram, Snapchat, Twitter, Facebook, and newly TikTok have taken over. These apps gain millions of new users each year and continue to grow. Innovators, early adaptors, early majority, late adaptors, and laggards all come in to play with the concept of the diffusion and social media.